Branding, Signage & Digital
A full brand identity, signage, website, and print system for Mont Blanc Residences — Polycorp's conversion of two long-standing North End Halifax apartment buildings into large-suite condominiums.
The challenge
After 20 years as purpose-built rentals, Polycorp was converting two well-built, sturdy North End Halifax apartment buildings into condominiums — large suites, harbour views, starting around $560,000. The buildings themselves were genuinely strong: ICF construction, refreshed interiors, deeded EV parking.
But "renovated rental building" isn't a story that sells a condo. Buyers needed to see a real building on Mont Blanc Terrace, not the developer's old rent roll.
Our approach
We built a complete identity around the Mont Blanc name — a mark and colour system that could scale from a business card to full-building exterior signage — and then carried that system across every touchpoint a prospective buyer would encounter, from the first Google search to the sales office table.
In the client's words
The website's job was never to be flashy — it needed to get a genuinely interested buyer to book a tour with Catheryn, the on-site sales manager, or take a serious look at the lease-to-own program. Every page, from floor plans to the feature sheet download, was built around that single next step.
Like what you see?
Fifteen minutes on a call is usually enough for us to tell you whether we're the right fit — and if we're not, we'll say so.